{"id":2871,"date":"2024-07-10T13:29:50","date_gmt":"2024-07-10T11:29:50","guid":{"rendered":"https:\/\/torrisbranding.hr\/?p=2871"},"modified":"2024-07-10T13:30:30","modified_gmt":"2024-07-10T11:30:30","slug":"implementacija-strategije-zasto-puno-dobrih-ideja-ne-ispuni-svoj-potencijal","status":"publish","type":"post","link":"https:\/\/torrisbranding.hr\/en\/implementacija-strategije-zasto-puno-dobrih-ideja-ne-ispuni-svoj-potencijal\/","title":{"rendered":"Implementation of Strategy - Why Do Many Good Ideas Fail to Reach Their Potential?"},"content":{"rendered":"<p>Implementation of strategy is not as straightforward as it might initially seem. This is confirmed by the article \u201c<a href=\"https:\/\/www.researchgate.net\/profile\/Mehmet-Ali-Koeseoglu-2\/publication\/264442001_A_Study_on_the_Causes_of_Strategies_Failing_to_Success\/links\/548541140cf24356db60e79f\/A-Study-on-the-Causes-of-Strategies-Failing-to-Success.pdf\">The Silent Killers of Strategy Implementation and Learning<\/a>\" by authors Michael Beer and Russell A. Eisenstat, where it is stated that <b>the percentage of successfully implemented business strategies<\/b> is only between 10 and 30%. Although this data applies to all business strategies, including marketing ones, it raises the question of why so many ideas fail to reach their potential. While there can be many reasons, and many of them cannot be predicted, there are several steps you can take to ensure the complete and quality implementation of a marketing strategy.<\/p>\n<h3><b>Quality of Strategy - <\/b><b><i>Creation<\/i><\/b><\/h3>\n<p>The first prerequisite for successful implementation is a high-quality and comprehensive strategy. Such a strategy <b>must be based on a detailed analysis <\/b>of your brand, market potential, competitor analysis, and opportunities that arise through this analysis. Additionally, the strategy must include a clearly defined audience, key messages, and goals you want to achieve with that audience. Equally important, the strategy must have a <b>well-detailed implementation plan<\/b> across all involved promotion channels, as well as defined goals and expected results. The question you need to ask yourself here is:<\/p>\n<p><i>\u201cIs the vision of the strategy and the position your brand will have after implementation clear to you?\u201d<\/i><\/p>\n<h3><b>Understanding the Strategy - <\/b><b><i>Education<\/i><\/b><\/h3>\n<p>For the implementation of a strategy to be successful, it is crucial that teams not only understand what they need to do at a particular stage but also <b>why they are doing it<\/b>. Everyone involved in the implementation must comprehend the bigger picture and the role their department or team plays in achieving the strategy. Education and transparent communication are key to ensuring that all team members understand the strategy and how to apply it in their specific areas. Once you have a defined strategy, the question to ask at this stage is:<\/p>\n<p><i>\u201cIs what needs to be achieved and how it is to be done through the strategy completely clear?\u201d<\/i><\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-2872 aligncenter\" src=\"https:\/\/torrisbranding.hr\/wp-content\/uploads\/2024\/07\/implementacija-strategije-300x300.png\" alt=\"implementacija strategije\" width=\"300\" height=\"300\" srcset=\"https:\/\/torrisbranding.hr\/wp-content\/uploads\/2024\/07\/implementacija-strategije-300x300.png 300w, https:\/\/torrisbranding.hr\/wp-content\/uploads\/2024\/07\/implementacija-strategije-1024x1024.png 1024w, https:\/\/torrisbranding.hr\/wp-content\/uploads\/2024\/07\/implementacija-strategije-150x150.png 150w, https:\/\/torrisbranding.hr\/wp-content\/uploads\/2024\/07\/implementacija-strategije-768x768.png 768w, https:\/\/torrisbranding.hr\/wp-content\/uploads\/2024\/07\/implementacija-strategije-12x12.png 12w, https:\/\/torrisbranding.hr\/wp-content\/uploads\/2024\/07\/implementacija-strategije.png 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Defining Deadlines and Responsibilities - <\/b><b><i>Coordination<\/i><\/b><\/h3>\n<p>Deadlines and responsibilities, both for teams and individuals, must be clearly defined. Whether the strategy is being implemented by your <b>internal department or an external agency<\/b>, it is essential to have a person responsible for coordinating the implementation of the strategy. This person is usually the marketing manager, or if you do not have such a person, a <a href=\"https:\/\/torrisbranding.hr\/en\/direktor-marketinga-na-nepuno-radno-vrijeme\/\">Fractional CMO<\/a> could be an option to consider. Clearly defined deadlines and responsibilities allow for better progress tracking and quicker resolution of potential issues, so the crucial question at this stage is:<\/p>\n<p><i>\u201cDo I have a person who will be responsible for the implementation?\u201d<\/i><\/p>\n<h3><b>Implementing the Strategy and Monitoring Results - <\/b><b><i>Optimization<\/i><\/b><\/h3>\n<p>Implementing a strategy typically takes an extended period, meaning that the market may change during this time. Therefore, it is important to monitor the results and set goals for each phase, <b>adjusting certain parts of the strategy as needed.<\/b> Monitoring results allows for the optimization of steps and investments, thereby increasing the likelihood of achieving desired outcomes. In every phase of implementation, you should ask yourself:<\/p>\n<p><i>\"Are we achieving the best possible results at every step of the implementation given the circumstances?\"<\/i><\/p>\n<p>Implementing a strategy is a long and complex process, but if each step is executed well, the results for the business can be outstanding. If you face any challenges with defining, creating, or implementing a strategy, <a href=\"https:\/\/torrisbranding.hr\/en\/\">reach out<\/a>. Together, we will know where to start.<\/p>","protected":false},"excerpt":{"rendered":"<p>Implementacija strategije nije tako jednostavna kako bi se mo\u017eda na prvu pomislilo. Da je tome tako potvr\u0111uje i \u010dlanak &#8220;The Silent Killers of Strategy Implementation and Learning&#8221; od autora Michaela Beer i Russella A. Eisenstata, gdje se navodi da postotak uspje\u0161no implementiranih poslovnih strategija iznosi samo od 10 do 30%. Iako se ovaj podatak odnosi [&hellip;]<\/p>","protected":false},"author":1,"featured_media":2874,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Implementacija strategije - za\u0161to puno dobrih ideja ne ispuni svoj potencijal? - TORRIS<\/title>\n<meta name=\"description\" content=\"Implementacija strategije nije tako jednostavna, ali postoji par koraka koje me\u017eete pratiti: kreacija, edukacija, koordinacija, optimizacija.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/torrisbranding.hr\/en\/implementacija-strategije-zasto-puno-dobrih-ideja-ne-ispuni-svoj-potencijal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Implementacija strategije - za\u0161to puno dobrih ideja ne ispuni svoj potencijal? - TORRIS\" \/>\n<meta property=\"og:description\" content=\"Implementacija strategije nije tako jednostavna, ali postoji par koraka koje me\u017eete pratiti: kreacija, edukacija, koordinacija, optimizacija.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/torrisbranding.hr\/en\/implementacija-strategije-zasto-puno-dobrih-ideja-ne-ispuni-svoj-potencijal\/\" \/>\n<meta property=\"og:site_name\" content=\"TORRIS\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-10T11:29:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-10T11:30:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/torrisbranding.hr\/wp-content\/uploads\/2024\/07\/implementacija-strategije-torris.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"4nt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"4nt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/torrisbranding.hr\/implementacija-strategije-zasto-puno-dobrih-ideja-ne-ispuni-svoj-potencijal\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/torrisbranding.hr\/implementacija-strategije-zasto-puno-dobrih-ideja-ne-ispuni-svoj-potencijal\/\"},\"author\":{\"name\":\"4nt\",\"@id\":\"https:\/\/torrisbranding.hr\/#\/schema\/person\/ecf0572b4209543442d0535b0a73240b\"},\"headline\":\"Implementacija strategije &#8211; za\u0161to puno dobrih ideja ne ispuni svoj potencijal?\",\"datePublished\":\"2024-07-10T11:29:50+00:00\",\"dateModified\":\"2024-07-10T11:30:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/torrisbranding.hr\/implementacija-strategije-zasto-puno-dobrih-ideja-ne-ispuni-svoj-potencijal\/\"},\"wordCount\":567,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/torrisbranding.hr\/#organization\"},\"image\":{\"@id\":\"https:\/\/torrisbranding.hr\/implementacija-strategije-zasto-puno-dobrih-ideja-ne-ispuni-svoj-potencijal\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/torrisbranding.hr\/wp-content\/uploads\/2024\/07\/implementacija-strategije-torris.png\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/torrisbranding.hr\/implementacija-strategije-zasto-puno-dobrih-ideja-ne-ispuni-svoj-potencijal\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/torrisbranding.hr\/implementacija-strategije-zasto-puno-dobrih-ideja-ne-ispuni-svoj-potencijal\/\",\"url\":\"https:\/\/torrisbranding.hr\/implementacija-strategije-zasto-puno-dobrih-ideja-ne-ispuni-svoj-potencijal\/\",\"name\":\"Implementacija strategije - za\u0161to puno dobrih ideja ne ispuni svoj potencijal? 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