Throughout history, the firebrand has symbolized something that stands out, carries meaning, and is worth preserving. Today, it holds the same message, what has value must be recognized. We believe every brand carries a fire within. Our role is to recognize it, shape it, and transform it into a clearly positioned identity through strategy and creativity. In a modern context, the firebrand represents a passionate force that drives change. This is exactly the approach we take - we don’t work out of inertia, but actively seek better, more meaningful ways to build brands. TORRIS is a team with a clear purpose: to turn potential into a brand that is remembered.
Our philosophy is based on quality, not quantity. That’s why we carefully select projects and approach every client individually, with open and close communication. This allows us to gain a deeper understanding of objectives and deliver outstanding results.
Our work begins with an in-depth brand analysis and a clear strategy, but it does not stop at the plan itself. Real value is created through execution and consistent delivery.
That’s why we work with clients who are ready for collaboration, change, and stepping beyond familiar boundaries. Chemistry matters, but even more important is the willingness to engage in a process that leads to real results.
We are not driven by the number of projects we take on, but by the impact we create.
Maja Čulig, founder of the TORRIS branding boutique agency, has more than two decades of experience in marketing, gained through work across industries such as telecommunications, banking, beauty tech, film distribution and agency sector, across global and regional companies such as Tele2, Addiko Bank, and FOREO.
Throughout her career, she has led regional and global marketing teams and contributed to the development and rebranding of some of the most recognized brands in the region and globally.
Before founding TORRIS, she served as Global Marketing Director at FOREO Sweden and as Managing Director of Marketing and Corporate Communications for the SEE region at Addiko Bank. She was involved in the rebranding and transformation of a brand that received multiple international awards, as part of a broader process in which the bank was successfully listed on the Vienna Stock Exchange (IPO).
Today, through TORRIS, she combines strategic expertise with a creative approach, with a clear focus on one goal - developing brands with direction, strength and long-term growth.