You might be wondering what a fractional CMO,? It’s a marketing professional who works part-time or on a project basis, providing outsourced CMO services to companies in need. This approach offers all the benefits of having a CMO on staff, without the cost and commitment of a full-time employee. Sounds good, right?
Who uses that?
What’s exciting about fractional CMO service is that it’s a relatively new concept on the Croatian market. However, it’s been very popular abroad, particularly in the United States and the United Kingdom, where many companies have already seen the benefits of working with fractional CMOs.
For example, companies like Uber, Airbnb, and Dropbox have used fractional CMO services to help them develop and execute marketing strategies that align with their business goals. These companies recognized the value of having an experienced and qualified marketing professional on their team, without having to commit to a full-time hire.
What are the benefits of the concept?
So, why should you consider working with fractional CMO service? For starters, you get access to a team of experienced and qualified CMOs who can help you develop and execute marketing strategies that align with your business goals. They know their stuff when it comes to marketing strategy, budgets, leadership, KPIs, customer acquisition and talking to the rest of the Board. 
The concept allows you to be more flexible with your marketing budget. Instead of committing to a full-time CMO salary and benefits package, you can work with a fractional CMO on an as-needed basis. This means you can scale your marketing efforts up or down depending on your needs, without worrying about the cost of a full-time employee.
Don’t get me wrong, I am not saying that you don’t need a “real” CMO, but not every company needs a full-time C level executive, especially smaller businesses or startups that may not have the budget or need for one. That’s where fractional CMOs come in – they provide the same level of expertise and strategic direction as a full-time CMO, but on a part-time or project basis.
What are potential downsides of the concept?
While this can be a benefit for some businesses, others may find it challenging to build a long-term relationship with a fractional CMO who works on a project or part-time basis. Some fractional CMOs often work with multiple clients at the same time, their availability may be limited and scheduling can be a challenge. It is very important to plan this service ahead to get the access to the expert that you really want.
Fractional CMOs may not have the same level of familiarity with the business as a full-time CMO would. This means they may need to spend more time getting up to speed on the company’s products, services and target audience before they can effectively develop and execute marketing strategies. It would be good to “book” the same fractional CMO that helped your company before or have the industry knowledge,to get up to speed immediately.
In conclusion, fractional CMO service is not for every company or every stage of the company but if your company is looking for a cost-effective way to boost your marketing efforts,’ fractional CMO service is definitely worth considering. And if you’re one of the first companies in Croatia to adopt this innovative approach to marketing, you’ll be ahead of the curve and poised for success. Do you think you could use a service like this? Let us know your thoughts.
