The Fractional CMO service in practice delivers excellent results, which isn't surprising given the advantages this way of working offers. When it comes to managing marketing or large campaigns for your business, it's always a challenge to find someone who not only understands your industry but also has the necessary experience and expertise in developing and implementing marketing strategies. The thing is, you might not need such a person full-time, and this is where the Fractional CMO comes into play.
What is a Fractional CMO?
A Fractional CMO (Chief Marketing Officer) is an executive marketing director who works for your company on a part-time basis. This service is an excellent option for businesses that don't require a full-time high-level marketing executive but still need a strategic leader to help shape their marketing strategy and oversee its implementation.
This has proven to be particularly useful for small businesses and startups that need strategic marketing leadership but don't have the budget for a full-time CMO. On the other hand, the advantage of this concept for larger companies is seen in the planning and execution of major projects, such as rebranding or long-term campaigns.
Fractional CMO in Practice - What Does It Really Look Like?
To avoid keeping it all in theory, here's an example from our experience..
Our client decided to engage a Fractional CMO to help them shape and execute strategic marketing programs over a 6-month period. They opted for an arrangement where the Fractional CMO would come to the client's offices two days a week and be part of the strategic team.
The first step was to establish and present the campaign strategy. The Fractional CMO, together with the client's in-house team, created a strategy that was presented to the management. Once the strategy was approved, specific teams and individuals responsible for its implementation were identified.
During the two days a week when the Fractional CMO was at the client's office, weekly meetings were held with various teams involved in the campaign. These meetings involved progress analysis, setting new tasks, and providing guidance for ongoing work on a weekly basis.
Substantial progress in shaping the strategy and initial implementationswas observed at the client's site, so after 6 months, the collaboration with the Fractional CMO continued on a smaller scale. The client didn't require a full-time marketing director but needed an experienced individual in the strategic aspect of business who could oversee how the strategy is being executed and suggest optimizations as needed.
What Has Proven to Be the Greatest Benefit?
The biggest advantage of this service is that it allows businesses of all sizes to obtain strategic marketing leadership when they need it most. If you require assistance in shaping marketing strategy, running campaigns, or tackling marketing challenges, a Fractional CMO can be the right solution for you.
Feel free to contact us if you have any questions, are unsure whether this service is right for you, or already know that you need an expert Fractional CMO to help you achieve excellent results.
